As the interest and use of biobased products grows, so do the opportunities and challenges. According to a recent report sponsored by AURI and the Minnesota Soybean Research and Promotion Council, Minnesota’s fundamental strengths in agriculture, biofuels and innovation may hold the key to the state’s potential for leadership in this emerging economy although, as the study suggests, it is pertinent to connect the dots in order to capitalize on market potential. While the data is about Minnesota, the conceptual frame and strategies can be useful to other states.